Responding to COVID-19 and Beyond:

Demo Day for Medicaid Innovation

A virtual demo day series for innovations serving Medicaid patient populations during COVID-19 and beyond

Connecting startups addressing critical access and outcomes challenges to Medicaid stakeholders

The COVID-19 health crisis has had a disproportionate impact on vulnerable patient populations, as evidenced by higher infection and morbidity rates among low-income Black, Hispanic, and other minority communities relative to their counterparts. The disparity of COVID-19’s impact underlines the existing challenges experienced by Medicaid patient populations in unequal access to healthcare and SDOH services.

This series of demo days curated and presented ventures that addressed the acute challenges created by COVID-19 and provided a blueprint for improving access, efficacy, and equity in Medicaid. Companies that were accepted had the opportunity to pitch their solutions to Medicaid buyers including State Medicaid offices, plan leadership, and key Medicaid experts.

Responding to COVID-19 and Beyond _ Demo

Focus areas

Focusing on maternal health and behavioral health needs

Focusing on food insecurity and economic vulnerability

Focusing both in the current context and beyond COVID-19

Expert Panels


Project Goals 


Support Medicaid buyers in becoming internal champions of health equity-based innovation by understanding the drivers, needs, and gaps in health disparities


Enable state Medicaid offices and MCOs to understand relevant vendors with effective and targeted solutions against identified need and in turn understand how to implement these early-stage products and services


Provide knowledge to Medicaid buyers and vendors into the recent and rapid evolution in policy and payment that will enable stronger adoption of innovation


Facilitate stronger contract relationships between Medicaid buyers and vendors increasing the viability of Medicaid focused capital


Address health disparities across Medicaid and create robust capacity in the system against future public health pressures (including pandemics and epidemics)


Determined the areas of focus that were the most pressing for State Medicaid and Plan leadership in light of COVID-19


Opened an online application for companies to apply for a chance to share their solution

Vet & Select

Project partners vetted and selected the top applicants



Three virtual demo day events in June explained the need from a panel of experts and then featured presentations from the selected solutions. 


Companies, MCOs, and States manage the relationship moving forward.  See the impact from a previous Challenge

Project Partners

This project is powered by Acumen America and in partnership with the Center for Health Care Strategies

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© 2021 by Adaptation Health

Adaptation Health is a program of The Focus Group, a firm dedicated to the intersection of new payment, new policy, and new delivery in healthcare.